Export Readiness Assessment (ERA) Consulting

Evaluating your export readiness: Assessing your company's capacity for entering international markets

Export Readiness Assessment (ERA) Consulting

A smart step toward sustainable entry into global markets


In today’s competitive international trade environment, success in exports in not achieved solely by producing high-quality products. Internal organizational readiness, proper infrastructure, an accurate understanding of target markets, and structured risk analysis all play a decisive role in developing an effective export strategy.


The Exporters Association for Industrial Products, Mining & Engineering Services (EXAMIE) provides Export Readiness Assessment (ERA) consulting services to help companies take a comprehensive and analytical look at their capabilities, strengths, and challenges as they prepare to enter or expand in global markets.

ارزیابی آمادگی صادراتی

Purpose of ERA Consulting

The objective of ERA is to evaluate export readiness and reduce the risks associated with entering international markets.

During this process, our specialists assess the company’s internal and external status using global export evaluation models and indicators, ensuring that the export development journey begins with awareness, strategy, and real capability.

Stages of Export Readiness Assessment (ERA)

ERA consulting at EXAMIE consists of two main components:

  1. Internal Company Analysis

In this phase, a comprehensive assessment of internal capabilities, resources, and organizational readiness is conducted. The analysis covers:


  • Technical and production infrastructure
  • Management systems and organizational structure
  • Human resources and skill levels
  • Financial capacity and investment capability
  • Marketing processes and supply chain performance

The goal of this section is to determine the organization’s level of preparedness area necessary for competing effectively in global markets.

  1. Analysis of Foreign Target Markets

The second phase focuses on understanding international markets and requirements for entering them.


 Using reliable market intelligence tools and data, our consultants assess:


  • International regulations, standards, and compliance requirements
  • Needs, preferences, and behavior of foreign customers
  • Competetive landscape and positioning of active brands
  • Distribution channels, logistics, and export transport pathways
  • Opportunities and threats within the market

This process results in a comprehensive report that outlines a clear roadmap for sustainable and competitive export development.

Benefits of ERA Consulting

By using EXAMIE’s ERA services, companies can:


  • Gain a clear picture of their export readiness
  • Identify organizational strengths and weaknesses in the export process
  • Select more suitable and lower-risk target markets
  • Develop a realistic export plan for successful international expantion
Why EXAMIE?

With years of experience in export development and cooperation with international organizations such as the International Trade Center (ITC), EXAMIE is recognized as a leading expert institution in specialized export consulting in Iran.


Our consultants, using data-driven and analytical approach, help companies accurately assess their real readiness, effective export planning, and strategic export vision before entering global markets.

Receiving ERA Consulting services

To access ERA consulting services, you may contact The Exporters Association for Industrial Products, Mining & Engineering Services.

EXAMIE’s specialized team will support you in identifying capacities, analyzing markets, and planning for export development.

Ready for export? Contact us for you Export Readiness Assessment and to complete the ERA form.